A Communications in Transportation Research study suggests that individuals operate their travel choices influenced not only by the actual path travel costs but also by the topological similarity between them. In other words, if changing traffic conditions on a path leads a user to reconsider his travel choice, he will prefer shifting towards those paths most similar to the one he is abandoning. It is thus demonstrated that such preference implies a bounded rationality behavior.
A topology-based bounded rationality day-to-day traffic assignment model
